What makes a music video a cut above the rest? Is it costumes? Cameras? Crew? Lenses? Truth is, it’s all these things – and more. A music video production is like a well-made piece of theatre. When the lights have risen, people will excitedly recall the chemistry of the leads, and never realise that the entire production is a giant, well-oiled machine.
A production brief is just an outline of what you want in terms of a video; a list of guidelines for a video producer to work from. An extensive summary, about a page in length, is often more than enough to begin. Without this brief, companies will find it hard to provide you with an exact quote.
Promote your video. Get friends to go to the video and give it a 5 star rating and make nice comments. Add the video to Facebook, blogs, and your website. Tell your followers to go see it.
Your job as a freelancer is not just to do great work for the other production company. It’s to help them get more business! You should keep your eyes and ears open for any opportunities your client (the video production company) can pursue to get more business based on what happens while you are out on the shoot.
Stay away from production houses with no training video experience or who themselves aspire to be film directors (which seems to be about 95% of them). Too often, they have no business acumen and forget to focus on how to get messages across and improve learner message retention.
In all likelihood you’ve spent a lot of time and money creating video, either on your own or with a animated explainer video. Have you tracked your return on your investment? That is something definitely worth calculating. You must know at all times what your ROI is.
There are many video production companies that product high quality internet videos not only for you to have them, but also upload them on sites like youtube and others. Almost all top companies now have at least one of their videos on Youtube. And the amount of views that it has, is unimaginable. I never thought video marketing could be this agressive.
Be sure and include style, humor, and understanding in your video if at all possible. The audience will feel more involved with your company or product if you incorporate a feeling of understanding. Humans love compassion, and if your video has a hint of it, they will watch to the end, thus getting your word out there in full. Corporate branding and a good pitch are the backbones of a good video. If you fail to get a good solid pitch in, the video will not be a success. This does not necessarily have to be a pushy pitch, but ensure that your message is simple, clear, and gets to the point quickly.